Aloha! We are January Marie & Rodrigo Barros, Co-Founders of Lilikoi Wear. We created Lilikoi Wear from a passion for our active lifestyle here in Hawaii, where we love to play both in the ocean and on land. The sun here can be really intense, but we love to be in it, so we needed protection from the harmful UV rays.  We also have a love for sustainability and making daily choices in our lives that support the well-being of our planet and all the beings that inhabit it. When we discovered the special eco-responsible fabric we use throughout our product line, which is also 100% UV-protective, we just knew we wanted to share it with the world!

Lilikoi is the name for the Hawaiian passion fruit. We have chosen this delicious, tropical fruit to represent our brand because it not only has a very long list of health benefits, its name also embodies enthusiasm and excitement.

At Lilikoi Wear, we believe that physical and mental health and well-being are intimately connected to living an active and passionate lifestyle. We hope that as you enjoy our products you are inspired to...

Live Passionately

Characterized by bright, limited-edition prints and inspired by the colorful culture of Brazil and the tropical lifestyle of the Hawaiian Islands, Lilikoi Wear offers high-end activewear made with a new generation of “intelligent yarns” that support the wellbeing of the wearer and the planet.

“Our goal is to create a positive impact. To support women in feeling powerful and beautiful when they put on Lilikoi Wear." 

~ January Marie Barros, co-founder

"Live Passionately means live what you love.”
~ Rodrigo Barros, co-founder


Articles about us:
Eco-luxe activewear brand Lilikoi Wear and the love story behind it 

Magnificent Business: Lilikoi Wear by January & Rodrigo Barros